Best Western Conference & Awards Event

Overview

Best Western Hotel Group hosted its largest UK gathering to date, bringing together hotel owners, managers, and teams from across the network for two days of insight, collaboration, and connection. The event focused on expert-led training, meaningful networking opportunities, and key updates on brand direction and business strategy.

Set against the backdrop of the Belfry’s brand-new Masters Suite, the exclusive two-day experience offered a dynamic and engaging environment for attendees to learn, share, and grow.

The event culminated in a standout evening awards ceremony, celebrating excellence across the network, followed by live music and entertainment that carried the celebrations late into the night.

Highlights

Really strong creative identity that carried through from digital assets and stage set to small-format print and signage
Panel sessions throughout the day using interactive Q&A on the client’s event platform
The first evening was in the venue’s own sports bar that was rebranded in line with the event branding (even with foam fingers!)

The Brief

Develop a cohesive event identity that brings the Best Western brand to life across every touchpoint. From visual branding and content design to on-site collateral and presentation assets, stage design, and all elements were created to ensure consistency and impact.

Our Solution

Content and Design
Video Production
Set Design and Visuals
Full AV production
Evening Entertainment

Feedback

"The on-site team were incredible as always - truly a part of our team. This was definitely the smoothest in terms of delivery on site across the board with techs, video, event producers etc - thank you.